73% of Smokers surveyed nationally bought illicit tobacco in the last year

In November and December 2022, the TMA commissioned a nationwide poll of 12,000 smokers on their attitudes, awareness and understanding of illicit tobacco.

Here are the key findings:

73% OF SMOKERS SURVEYED NATIONALLY BOUGHT ILLICIT TOBACCO IN THE LAST YEAR

SMOKERS’ ATTITUDES, AWARENESS AND UNDERSTANDING OF ILLEGAL TOBACCO ANTI-ILLICIT TRADE SURVEY 2022